Merriam-Webster Collegiate Dictionary - lurdane

 noun  Etymology: Middle English lurdan, from Anglo-French *lurdin, from lurd dull, stupid, from Latin luridus lurid  Date: 14th century archaic a lazy stupid person  • ~ adjective LURE  I. noun  Etymology: Middle English, from Anglo-French ~, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladon  Date: 14th century  1. an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk  2.  a. an inducement to pleasure or gain ; enticement  b. appeal, attraction  3. a decoy for attracting animals to capture: as  a. artificial bait used for catching fish  b. an often luminous structure on the head of pediculate fishes that is used to attract prey  II. transitive verb  (~d; luring)  Date: 14th century  1. to recall or exercise (a hawk) by means of a ~  2. to draw with a hint of pleasure or gain ; attract actively and strongly Synonyms:  ~, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. ~ implies a drawing into danger, evil, or difficulty through attracting and deceiving ~d naive investors with get-rich-quick schemes. entice suggests drawing by artful or adroit means advertising designed to entice new customers. inveigle implies enticing by cajoling or flattering fund-raisers inveigling wealthy alumni. decoy implies a luring into entrapment by artifice attempting to decoy the enemy into an ambush. tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment tempted by the offer of money. seduce implies a leading astray by persuasion or false promises seduced by assurances of assistance.